Delivering the NEXT GENERATION
Customer Value Experience
DIGITALLY POWERED
AUTHENTICALLY HUMAN
The Current State of a Typical B2B Content Supply Chain
Voluminous, but disorganized & fragmented
50817+
Unique, reusable sales assets
44+
Different Tools
6+
Content Repositories
CONTENT
2830+
Videos Produced (Solution & Industry)
8
Unique request processes
16
Disparate content teams
The Account Team Cannot Deliver…
the RIGHT CONTENT…
75%
want more standardized templates
81%
want better streamlined tools and platforms
of the RIGHT QUALITY…
33%
feel it meets AE expectations
71%
say too time-consuming to find assets
72%
want more centralized process
at the RIGHT TIME
67%
say they don't have time to create more
26%
satisfied with turn-around time
TODAY
B2B Customer Facing Content
=
Single Use Plastics
When do B2B Brands Win?
Customers invest in technology because of the full stack of differentiating value propositions
Solutions
Industry Context
Business Value
Architecture
Demos and Showcases
Customer References
STANDARDIZED
PERSONALIZED
SCALABLE
Our North Star
STANDARDIZED
Brings together end to end value proposition - key value Business Value, Industry Point of View, Solution Differentiation, Business and Technical Architecture, Showcase and Demos, & Customer References
PERSONALIZED
Relevant across every stage of the customers journey: Standardized for 1:Many; Customizable for 1: Few engagements, Personalized for 1:1.
SCALABLE
Serve all customer engagement motions and segments: no, low, high-touch with modular content blocks that can be easily assembled, packaged and curated into reusable assets,
The Content Supply Chain of Tomorrow
Creating personalized customer digital experiences that serve as a basis of engagement throughout their customer journey.
For a Line of Business
For a Business Priority Area
The Content Supply Chain of Tomorrow
Digitally Powered. Authentically Human.
The Time to Execute Is Now
Three Key Movements Coming Together
1
Customers
desire context rich, connected digital experiences but also want access to human expertise
2
Go-To-Market
alignment around the Customer Value Journey and Next Level Adoption
3
Digital and Generative AI
as powerful creative content creation vehicles
