AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway.

Coca-Cola's recent AI-generated holiday ads have sparked controversy within the advertising industry, with many criticizing their visual quality. While some see this as a cost-cutting measure, Coca-Cola claims AI allows for greater personalization and faster production. Despite the backlash from some professionals, consumer testing suggests the ads are still effective.

Key Takeaways:

• AI in advertising is generating creative tension: The use of AI in advertising raises questions about the balance between human artistry and technological innovation.

• Brands are adopting AI for various reasons: While some see it as a cost-saving tool, others highlight its potential for personalization and faster content creation.

• Consumer perception of AI-generated ads is positive: Despite criticism from industry professionals, research indicates that consumers respond well to these ads.

Read More: Wall St. Journal

Using AI in Sales Coaching Achieves 3.3x Growth in Quota Attainment, According to New Research

A recent study by ValueSelling Associates and Aberdeen Strategy & Research found that companies using AI-powered sales training significantly outperform those using AI alone. These companies see a 3.3x increase in sales quota attainment, shorter sales cycles, and improved profit margins. The study highlights the importance of integrating AI with human-centric coaching to overcome common sales challenges like time constraints, bias in coaching, and lack of practice opportunities for reps.

Read More: Value Selling Associates

An unconstrained future: How generative AI could reshape B2B sales

Generative AI (gen AI) is revolutionizing B2B sales by increasing efficiency, unlocking new growth opportunities, and fundamentally reshaping sales operations. This evolution is driven by gen AI's ability to automate tasks, provide real-time insights, and personalize customer interactions. Three potential pathways are outlined, showing how gen AI can augment sales capabilities, drive growth across customer segments, and become a central part of daily sales operations.

Key Takeaways:

• Increased Efficiency: Gen AI automates tasks, allowing sellers to focus on building relationships and providing value to customers.

• New Growth Opportunities: Gen AI identifies new markets and customer segments, enabling sellers to expand their reach.

• Redefined Sales Operations: Gen AI becomes integral to the sales process, potentially even taking on the role of a sales agent, collaborating with human sellers.

Read More: McKinsey & Co.